by: Helge, published: Mar 25, 2014, updated: Nov 13, 2020, in

Some of the Best Splunk Marketing Slogans Extracted from Splunk.exe

If you have ever been to a conference with a Splunk booth you will have noticed their t-shirts. They are all black with a cool slogan printed in white.

When you have been working with Splunk for some time you will notice that it has a very powerful commandline tool, splunk.exe. You can use that to tell Splunk’s deployment server component that one or more apps have changed, for example, with this command: splunk.exe reload deploy-server.

Hidden Gems in Splunk.exe

You can also restart Splunk with splunk.exe restart. The first thing Splunk does when starting is to print one of the cool marketing slogans. So I figured there must be a list of those slogans stored in splunk.exe. With the help of Sysinternals’ strings tool I extracted the strings stored in splunk.exe found these slogans. Enjoy!

Splunk> The IT Search Engine.

Splunk> Be an IT superhero. Go home early.

Splunk> Needle. Haystack. Found.

Splunk> CSI: Logfiles.

Splunk> All batbelt. No tights.

Splunk> Finding your faults, just like mom.

Splunk> Australian for grep.

Splunk> 4TW

Splunk> See your world. Maybe wish you hadn’t.

Splunk> Like an F-18, bro.

Splunk> Now with more code!

Splunk> Winning the War on Error

Splunk> The Notorious B.I.G. D.A.T.A.

Splunk> Map. Reduce. Recycle.

Splunk> Take the sh out of IT.


I am not sure if the last one is one of the marketing slogans, though.

More Slogans

A little while after I posted this article I found that there are more slogans used on this web page:

Splunk> see the forest, and the trees

Splunk> data with destiny

Splunk> see the light before you tunnel

What Else?

If you are wondering what else you can do with Splunk take a look at uberAgent, our user experience and application performance monitoring tool for Windows & macOS!

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