Some of the Best Splunk Marketing Slogans Extracted from Splunk.exe

If you have ever been to a conference with a Splunk booth you will have noticed their t-shirts. They are all black with a cool slogan printed in white.

When you have been working with Splunk for some time you will notice that it has a very powerful commandline tool, splunk.exe. You can use that to tell Splunk’s deployment server component that one or more apps have changed, for example, with this command: splunk.exe reload deploy-server.

Hidden Gems in Splunk.exe

You can also restart Splunk with splunk.exe restart. The first thing Splunk does when starting is to print one of the cool marketing slogans. So I figured there must be a list of those slogans stored in splunk.exe. With the help of Sysinternals’ strings tool I extracted the strings stored in splunk.exe found these slogans. Enjoy!

Splunk> The IT Search Engine.

Splunk> Be an IT superhero. Go home early.

Splunk> Needle. Haystack. Found.

Splunk> CSI: Logfiles.

Splunk> All batbelt. No tights.

Splunk> Finding your faults, just like mom.

Splunk> Australian for grep.

Splunk> 4TW

Splunk> See your world. Maybe wish you hadn’t.

Splunk> Like an F-18, bro.

Splunk> Now with more code!

Splunk> Winning the War on Error

Splunk> The Notorious B.I.G. D.A.T.A.

Splunk> Map. Reduce. Recycle.

Splunk> Take the sh out of IT.


I am not sure if the last one is one of the marketing slogans, though.

More Slogans

A little while after I posted this article I found that there are more slogans used on this web page:

Splunk> see the forest, and the trees

Splunk> data with destiny

Splunk> see the light before you tunnel

What Else?

If you are wondering what else you can do with Splunk take a look at uberAgent, our user experience and application performance monitoring tool for Windows!

8 Responses to Some of the Best Splunk Marketing Slogans Extracted from Splunk.exe

  1. Ed March 25, 2014 at 21:30 #

    The “CENSORED” one is actually what will show if you set OFFENSIVE=less in splunk-launch.conf

    More info:

    • David Greenwood April 5, 2014 at 17:09 #

      A little piece of me dies everytime I see someone who has set OFFENSIVE=less

  2. Dana Brown March 26, 2014 at 20:50 #

    “When it comes to log management it is a Slam Splunk.”

    “Get out of your Funk, get Splunk!”

    Honestly, you guys shouldn’t ask IT people for marketing input. This is what you get.

  3. Peter April 2, 2014 at 20:01 #

    “Weapon of a security warrior”
    “Log I am your father”
    “Looking for trouble”

    Those are the ones I have on my Tshirts

  4. Christian Cloutier July 25, 2016 at 19:18 #

    “Because you can’t always blame Canada”
    “More brain, less surgery”

    Also on T-shirts.

    • Neeraj September 6, 2016 at 03:30 #

      Nice One

  5. Jacob August 21, 2017 at 22:50 #

    I had a beer can sleeve from one conference ages ago (splunk 3/4 era) that read Splunk> Rhymes with drunk

  6. Jass January 11, 2018 at 04:24 #

    Good digging. Thanks. :-)

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