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This article presents a simple method to use Google Analytics without cookies. Going cookieless means there is no need for a cookie consent dialog. It also means much easier GDPR compliance. The only thing you need to do is to embed the Google Analytics tracking script in a different way, which should be possible with most web publishing platforms. Please bear in mind that my background is technical, not legal.

The days are long gone when a browser was just another application. Modern websites are applications of their own, and the browser is their operating system. That has consequences for monitoring. It is no longer sufficient to gather performance data for the browser as a whole. When, for example, Internet Explorer’s CPU usage is high, Administrators need to understand what caused that. Is it the business-critical ERP site or are people just watching fun videos on YouTube?