Privacy

This article presents a simple method to use Google Analytics without cookies. Going cookieless means there is no need for a cookie consent dialog. It also means much easier GDPR compliance. The only thing you need to do is to embed the Google Analytics tracking script in a different way, which should be possible with most web publishing platforms. Please bear in mind that my background is technical, not legal.

This article is for you if you want to improve privacy and block ads on all devices on your network without installing any software, simply by configuring a modern DNS service, yet with the ability to override settings for individual sites, and with nice dashboards thrown in for good measure.

To monitor web app performance and usage on any site (or just on your business-critical SaaS apps), take a look at our uberAgent product. In a nutshell, Firefox Containers makes it possible to log in to a website with multiple different accounts at the same time. This is accomplished through data segmentation: cookies and other site data stay within the boundaries of a container.

You have probably been in this situation: on some shopping site you put an article in your cart, but decide not to buy it after all. Later on, you notice that you are getting targeted ads for the exact same product on totally unrelated sites - or so you think. There is, however, a common denominator: the ad network. It tracks you quite effectively as you move from site to site. Many people are not exactly happy about that and turn to ad blockers to guard their privacy. This article looks at one way to measure the ad blockers’ effectiveness in terms of keeping their users’ privacy.